Once your site is published on the Internet, of course it is important
that potential customers are able to find you on the web.
Search Engines
We will provide keyword and description meta tags required
for search engines to locate your site. We can also register your site
with the popular search engines.
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Enhance Existing Advertising
In addition, once you have your web site published, you can include it
on your business cards, letterheads, brochures and business signage. Often,
if you advertise in local newspapers, parish magazines etc. you will be
limited in space, perhaps colour too, so by including your web site address,
those interested by your advert can take a closer on-line look at your
products or services, or events and offers.
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Business Signage
Inclusion of your web site address on business signage such as bill
boards, road signs and even the sides of your business vehicles will
enable a passerby to look up your business.
Whilst they may not have a pen to hand to jot down your telephone
number/address a www.yourname.co.uk will be easy to remember.
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External Links to Your Site
Web sites can be advertised on other sites and have direct links from
such sites as the on-line Yellow Pages (www.yell.co.uk), however, there
may be monthly or annual charges which would have to form part of your
advertising budget should you wish to utilise external links to your site.
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Visitors Feedback Forms
You can also invite your web site visitors to submit their e-mail addresses
in order to be informed of updates to the site. You might wish to include
a feedback form which would enable you to react to customers comments/suggestions.
This type of on-line interaction between you and your customers increases
the chances of return visitors as well as ensuring event news/updates
are targeted at an interested audience.
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